Problem :
Mireya initially relied on marketplace traffic from Tokopedia and Shopee, with its TikTok Shop generating only IDR 2,000,000 per month in sales.

Solutions :
To scale revenue, we implemented a comprehensive social media strategy, including consistent content creation aligned with the brand's key messaging to maximize visibility on TikTok's FYP. We collaborated with KOLs and leveraged Spark Ads for greater awareness while running three livestream sessions per day to drive conversions. Additionally, we optimized all activities with targeted TikTok ads, ensuring a wider reach and higher engagement.

Result :
As a result :

• Mireya’s revenue grew by 56.4%

• Ranked up three levels on Compas.co.id in just two weeks

• Mireya's Bodywash become the No. 2 best-selling product on TikTok Shop, with over 1,500 units sold in a month

• Achieving ROAS of 7-9 / month.