Problem :
Ricu's Secret, a healthy food brand by public figure Ricky Cuaca, aimed to boost sales by optimizing TikTok Ads, increasing their ROAS from an average of 3.

Solutions :
To achieve this, we refined campaign strategies by leveraging Organic Content, KOL collaborations, and Livestream Content while optimizing targeting and keyword bidding. This data-driven approach significantly enhanced ad performance and audience engagement.

Result :
As a result, we successfully increased ROAS to 7, drove initiate checkouts worth Rp5,992,240,840, and achieved a monthly total revenue of Rp1,457,718,648 from ads.