Problem :
Mulia Ceramics faced intense competition not only from other brands but also from platforms like Pinterest, interior startups, and marketplaces, with the goal of increasing traffic by 100% YTD.

Solution :
To achieve this, we prioritized topic-based SEO over keywords, targeted high-search, low-competition topics, implemented technical SEO, and produced 18 articles per month with taxonomy research.

Result :
This comprehensive strategy successfully boosted search visibility, strengthened keyword ownership, and enhanced backlink quality. As a result, Mulia Ceramics surpassed its target with :

• 104% traffic increase

• Reaching 130,100 visits

• Organic keywords grew from 5,000 to 11,261

• Backlinks improved significantly.